The honeymoon is over…
when support communities for products and services – both paid and not-for-profit – don’t provide adequate support.
End of sentence.
It is even worse if the customer/client/user support provided comes with a poor attitude and the worst part comes when the support makes the customer/client/user feel looked down upon and belittled.
THAT is not just an end to a honeymoon, but it is an alienation and divorce of the user from the product or service or even company.
In other words, it is a death sentence for the company whom the user has distanced and divorced themselves from.
How far can one user go in toppling the reputation of an otherwise viable product/service/company?
Pretty dang far.
In the old days, if someone got stiffed by someone else, you could bet that word would eventually get around via gossip that the person who did the stiffing == not that great of a person to deal with.
For example:
An old friend of mine from way back when got one-upped by a new mechanic in town who thought he could pull a few tricks on someone he thought to be an unsuspecting customer.
Said friend of mine is a mechanic himself, so it was a no-go, but the new mechanic didn’t know and proceeded to try to convince my friend that the repairs would cost three times more than they normally would at any other location for the next several towns over and that in addition to the repairs already warranted, the brakes needed fixing and the tires needed aligning.
What did my friend do?
He proceeded to tell all of his friends via word of mouth (including me) that the new mechanic in town was looking to make a quick buck off of unsuspecting people.
What happened to the new mechanic?
He hardly got any business and within a few months, closed up shop.
That was a long time ago and that was only through word-of-mouth.
Now in the cyber age, there are such things as blogs and online journals and Yelp.com and a load of other places where someone like my friend could do a one-click publishing of their bad experience and have it available for all to see on the world wide web.
So let’s apply a similar scenario to a fictitious company called Company ABC who puts out Service 123.
Let’s say that for this Service 123, Company ABC provides lousy support and not only that, makes their clients/customers/userbase feel awful about the whole experience to boot.
Let’s also say that, like my friend, these clients/users have a large online and offline network of friends whom they frequently talk to and blog with and about, AND, much worse, they’re huge fans of consumer review-ish websites and aren’t afraid of posting their experiences – good and bad for all to see.
Can you imagine the extent of damage someone like that could do, especially if whatever product, service, or company they are feeling wronged by is still in its fledgling or yearling phase and still relies on the userbase/fanbase to really grow?
I repeat what I said earlier: Pretty dang far.
So to all you people out there who think either you, your product, your service, or your company is ‘all that’ and is ‘hot stuff’ and that it gives you the right to act like a complete jackass to your userbase and clientbase, THINK AGAIN and FAST.
Just because your user asked what seems to be a ’stupid/newbie question’ (your words, not mine) doesn’t mean that the user, is in fact, STUPID.
It will be just your luck that the user is like my friend, the mechanic, and it will also be your luck that they get pissed off enough about your attitude problem to yell about it off the rooftops of the world wide web where everyone can hear.
And when your high and mightiness crumbles?
I will only be able to point to this post and say, “I told you so.”
~ EMG